Intent does not have to be anything especially lofty. Say for instance in the public service. The sort of intent that would be great for everyone would be "Do the best we can for our employers, the citizenry that we are here to serve." We all know how much better it is when we deal with someone who is trying their best to help us through the sometimes obtuse workings of government. Contrast that to the officious, by the book, cover their arse type.
The helpful leaves one feeling good about at least the people of the system. The officious leaves one feeling oppressed by a heartless Government that is there for some other reason than servicing the needs of the population.
If the belief of all, or at least a large majority, of the public sector, from top to bottom, was that their function is to service the needs of the population to the best of their ability, not filling in time till payday, not career boosting, not sucking up to the boss,not having to get their own way, not doing special deals, etc., then outcomes will be great. The 'willingness to help-ers' add friendly flexibility and easy outcomes. Whereas the 'rigid rulers', the 'slackers' and the 'bent' are inherently hostile, and toxic to the system.
When we look at Business this becomes even more apparent. As with the Government's role of providing services, so it is with Business . Business exists to provide for the needs of the people.
Many successful businesses have been built on the principals of good service and a fair price.
Unfortunately, Business has largely been corrupted. Some by greed and some by belief and misunderstanding. The joint stock company is largely to blame. The belief associated with these entities is that their task is to maximise profits for the shareholders. This attracts the more predatory individuals, who in the process make sure that they are WELL paid. Gone is the servicing the needs of the population as the primary goal. This belief has an internal logic that requires the doing of less for more, the antithesis of what it should be. Once again we have the example of the GFC.